For the bestbet campaign, Doohickey sought to capture the business’ atmosphere within each of the marketing materials. As the largest poker room in Florida and one of the few locations to view live racing, there’s plenty of excitement to use as inspiration. The big, bold feeling customers gain when they walk into bestbet should be reflected in the marketing materials as well. With this in mind, Doohickey used vivid elements, including professional photography and additional visual elements, to capture and convey that excitement.
bestbet has a rich history of racing and poker that spans 70 years. With two locations in Jacksonville Florida, bestbet is state’s top destination for poker, simulcast and racing. Patrons from all over the southeast travel to bestbet to visit the third largest poker room in the U.S. boasting 88 tables. bestbet partnered with Doohickey to develop a website, branding, and print projects.