BFF Puppies Logo Design

BFF Puppies Logo Design

For the BFF Puppies logo design, we wanted to help our clients discover the perfect pick of the litter for their company logo. We developed a design that would communicate a corporate brand identity while marketing the message that families could discover their new best friend at BFF Puppies. A logo is an essential starting point for any brand, so we wanted to make sure the BFF Puppies logo design accurately portrayed the shop to their target audience.

To accomplish this goal, we implemented different images of man’s best friend within the logo. Some depicted a dog with a tennis ball, while others showed a dog running, giving the design energy and excitement. We also gave each design a vibrant color scheme, so the logos would stand out whether they were used on flyers or signage. Since this logo would be at the forefront of all the company’s marketing materials, it needed to encompass the company as a whole. A logo can represent a company’s personality, industry, and product or service, but it also needs to help a company stand out from their competition within that industry. To make BFF Puppies distinguishable, we created a logo that would convey the warm and fuzzy feeling of taking a new pet home matched with a bold font for a big company look.

BFF Puppies is a pet shop located in Orange Park, FL. They strive to unite families with their new best friends. As we developed the BFF Puppies logo design, we also created variations of the final logo, each trying to communicate “man’s best friend” messaging.


Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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