Dealer IT Logo Design

Dealer IT Logo Design

In a technology-based industry, the latest trends are constantly changing, developing with every technological advancement. As a company in that industry, it’s important to change with the times and appear up-to-date with the latest happenings. As we were developing the Dealer IT website, we discussed helping the IT company completely update their brand, starting with a new logo. The resulting Dealer IT logo design allows the company to stand out from their competitors while reflecting their innovative industry.

As we developed the Dealer IT logo design, we aimed to communicate the company’s service of providing their clients with modern technology solutions by leveraging their connections with nationwide vendors. As a result, they become an extension to dealerships and foster relationships that benefit their clients. To illustrate this, we used the connecting dots within the logo, allowing the imagery to speak for the company’s interconnecting abilities.

Dealer IT is a solution partner for automotive dealerships that offers IT support to improve company efficiency and create peace of mind. In addition to IT management, they also offer help desk, CRM support, DMS, and vendor management. Dealer IT strives to provide their clients with IT solutions to optimize their business for future growth.

In addition to the Dealer IT logo design, Doohickey also developed their website, a table tent, business cards, a welcome letter, and letterhead.


Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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