Bid Desk Analytics Logo Design

Bid Desk Analytics Logo Design

When a company decides to refresh their brand with an innovative logo and a modernized website, we’re there! The Bid Desk Analytics logo design was the first step to updating the company’s brand. As a member of the information technology industry—an industry that’s constantly adapting to new discoveries and advancements—it’s important for Bid Desk to appear up-to-date as well. With this in mind, we created the Bid Desk Analytics logo design to reflect an industry that’s always growing while illustrating their service.

In order to visually represent Bid Desk Analytics’ Smart Data tools, we implemented a pie chart within the design. We also created depth by using various tones and shadows within the color scheme, which helps the logo pop off the page. The resulting logo design captures the industry and Bid Desk service in an appealing, time-relevant design.

Bid Desk Analytics provides manufacturers with the tools to analyze government and school contract bids to help clients gain a competitive advantage. Their Smart Data helps clients study the buying process and win contracts for a more profitable and productive future. With Bid Desk Analytics, clients can bid smarter and win more contracts.

In addition to the Bid Desk Analytics logo design, Doohickey also created the company website as part of their rebranding initiative.


Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

Darryl Hall Homes Logo Design
Atmospheres Logo Design
IOSync Logo Design

Text Only



Scroll to Top