Bid Desk Analytics Website Design

Bid Desk Analytics Website Design

With a company in the information technology industry, it’s important to remain up-to-date with the times. This allows IT companies to show customers they represent an innovative industry, and that their products or services remain time-relevant as well. For the Bid Desk Analytics website design, we aimed to create a website that reflected the company’s industry and product within an analytics-inspired design.

The website also features custom-made videos we produced as part of the Bid Desk website design. These videos allowed us to give potential customers a walk-through of the product while simultaneously keeping them engaged. The product videos also spark interest and encourage potential customers to contact Bid Desk for more information, creating a lead-generation opportunity as well.

Bid Desk Analytics provides manufacturers with the tools to analyze government and school contract bids to help clients gain a competitive advantage. Their Smart Data helps clients study the buying process and win contracts for a more profitable and productive future. With Bid Desk Analytics, clients can bid smarter and win more contracts.

In addition to the Bid Desk Analytics website design, Doohickey also created the company logo as part of their rebranding initiative.


Bid Desk Analytics Website Design

Bid Desk Analytics Website Design

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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