Dealer IT Letterhead Design

Dealer IT Letterhead Design

Well-designed stationery allows a company’s visual brand to exist in print as well as digital materials. As companies exchange correspondence, a professional letterhead can make a lasting impact on other businesses and clients. For the Dealer IT letterhead design, we wanted to reflect the brand identity we developed for the company’s other marketing materials—including Dealer IT’s newly designed website—across their stationery as well. The resulting letterhead captures the company’s visual brand by using the color scheme we originally created for the website, alongside the logo we created for the company. As a result, we were able to create a consistent, cohesive, and professional brand, making it easier for clients to recognize Dealer IT by visual cues alone.

Using the company’s color scheme also allows the Dealer IT letterhead design to stand out from other print materials. Pops of color against a crisp, white page communicates the level of professionalism we were aiming to accomplish while drawing the eyes to crucial pieces of contact information. As a result, the letterhead doesn’t just look good, but offers additional functionality as well.

Dealer IT is a solution partner for automotive dealerships that offers IT support to improve company efficiency and create peace of mind. In addition to IT management, they also offer help desk, CRM support, DMS, and vendor management. Dealer IT strives to provide their clients with IT solutions to optimize their business for future growth.

In addition to the Dealer IT letterhead design, we also created the company’s logo, website, table tent, business cards, and a welcome letter.

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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