Dealer IT Website Design

Dealer IT Website Design

Coming from a simple, one-page layout, the original Dealer IT website design offered the potential for so much more. By diving into the managed technology solutions the company offers their various automotive dealership clients, we were able to provide potential customers with additional insight into the company. The new Dealer IT website design demonstrates the company’s many years of expertise by offering a detailed view of their IT capabilities.

A website can capture new clients, detail a company’s services, or compel potential clients to call and learn more. With these goals in mind, Doohickey created a website that’s both attractive and informative. We accomplished this balance with striking imagery and animations to make the website feel more interactive. Instead of leaving block text throughout the website, which can feel excessive, we used animated infographics. As a result, we’re able to break down key pieces of information using visual representations of data for an eye-catching effect.

We also used the company’s color scheme throughout the website. This creates a cohesive design throughout each web page and further communicates the company brand.

In addition to design, we also ensured the Dealer IT website functioned to achieve the company’s needs. The support portal and ticket submissions use conditional logic, allowing for more effective and efficient use of the ticketing system. Other functionality improvements throughout the website allow Dealer IT to utilize their website both as a marketing tool and vehicle for productivity.

Dealer IT is a solution partner for automotive dealerships that offers IT support to improve efficiency and create peace of mind. In addition to IT management, they also offer help desk, CRM support, DMS, and vendor management. Dealer IT strives to provide their clients with IT solutions to optimize their business for future growth. Doohickey sought to capture the company’s 30 years of expertise and extraordinary customer services throughout the Dealer IT website design.

In addition to the Dealer IT website design, Doohickey also developed the company logo, a table tent, business cards, a welcome letter, and letterhead.

Website: dealeritgroup.com

Dealer IT Website Design

Dealer IT Website Design

Shading Options: Flat vs. Dynamic Design

 

Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines

 

Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications

 

Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector

 

When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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Text Only

Abstract

Illustrative

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