Dealer IT Welcome Letter Design

Dealer IT Welcome Letter Design

When Dealer IT asked us for a welcome letter that would provide new clients with a brief introduction and convenient contact methods, we decided to get technical. As an extension of a fuller brand campaign, we wanted the Dealer IT welcome letter design to be a cohesive reflection of the visual brand we developed for their website and print materials. The resulting design is informative while acting as a valuable tool for customer service purposes.

Dealer IT puts their dedication to customer service at the forefront of their client relationships. With that in mind, we ensured that Dealer IT’s clients had numerous methods to reach the IT solutions company to troubleshoot their technical issues. This design not only prioritizes that customer service, but also makes it easier for those customers to recognize Dealer IT’s branded marketing materials from their brand identity alone. Brand awareness is an effective longterm marketing strategy for customer acquisition and retainment, so it was important for us to develop a cohesive brand that Dealer IT could use across their marketing materials.

Dealer IT is a solution partner for automotive dealerships that offers IT support to improve efficiency and create peace of mind. In addition to IT management, they also offer help desk, CRM support, DMS, and vendor management. Dealer IT strives to provide their clients with IT solutions to optimize their business for future growth. Doohickey sought to capture the company’s 30 years of expertise and extraordinary customer services throughout the Dealer IT designs.

In addition to the Dealer IT welcome letter design, Doohickey also developed the company logo, website, a table tent, business cards, and letterhead.

Shading Options: Flat vs. Dynamic Design

 

Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines

 

Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications

 

Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector

 

When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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Text Only

Abstract

Illustrative

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