“Bond…James Bond.” The moment we heard the theme for this year’s event was 007, the NEFBA Laurel Awards logo design burst into our minds. We wanted to create a logo that would convey the same energy as the familiar secret agent while still capturing the construction industry within the imagery.
The resulting logo features the agent’s signature tuxedo within the design. Drawing on inspiration from the 007 logo, which displays James Bond’s Walther PPK weapon of choice, we instead finished off the design using a nailgun. As a result, we’re able to communicate the construction industry in a logo design that’s fun and exhilarating.
The annual Laurel Awards event celebrates the best and brightest real estate marketing professionals in Northeast Florida. Hosted by the Northeast Florida Builders Association (NEFBA), the event honors companies and individuals in real estate sales and marketing for their accomplishments over the past year.
The Sales and Marketing Council (SMC) was founded in 1986 as the marketing branch of NEFBA. Their goal to unite builders, developers, realtors, lenders, marketers, and sales professionals creates opportunities for networking and business growth every year. Since their founding, they’ve become the largest SMC in Florida and have been recognized as the best SMC in the nation by the National Home Builders Association.