NEFBA Laurel Awards logo design

NEFBA Laurel Awards Logo Design

“Bond…James Bond.” The moment we heard the theme for this year’s event was 007, the NEFBA Laurel Awards logo design burst into our minds. We wanted to create a logo that would convey the same energy as the familiar secret agent while still capturing the construction industry within the imagery.

The resulting logo features the agent’s signature tuxedo within the design. Drawing on inspiration from the 007 logo, which displays James Bond’s Walther PPK weapon of choice, we instead finished off the design using a nailgun. As a result, we’re able to communicate the construction industry in a logo design that’s fun and exhilarating.

The annual Laurel Awards event celebrates the best and brightest real estate marketing professionals in Northeast Florida. Hosted by the Northeast Florida Builders Association (NEFBA), the event honors companies and individuals in real estate sales and marketing for their accomplishments over the past year.

The Sales and Marketing Council (SMC) was founded in 1986 as the marketing branch of NEFBA. Their goal to unite builders, developers, realtors, lenders, marketers, and sales professionals creates opportunities for networking and business growth every year. Since their founding, they’ve become the largest SMC in Florida and have been recognized as the best SMC in the nation by the National Home Builders Association.

In addition to the NEFBA Laurel Awards logo design, we also created banner ads, invitations, call for entries flyers, save the date invitations, and sponsorship flyers for the event.

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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