NEFBA Laurel Awards Call For Entries Design

NEFBA Laurel Awards Call For Entries Flyer Design

Over the years, the James Bond films have won numerous accolades in a range of categories. For the NEFBA Laurel Awards call for entries flyer design, we wanted to create a design that was clean, engaging, and conveyed a clear goal: To encourage event guests to submit their entries for the Laurel Awards’ own accolades.

In order to accomplish this goal, we focused on using white space to our advantage. We also organized the information into two tiers, using red as a contrast to the existing black and white content to draw the eyes to each category. As a result, we’re able to keep the information organized while engaging the event guests. To complete the design, we used the 2018 Laurel Awards logo design we created, which was inspired by the event’s 007 theme. By adding the familiar James Bond whirls into the design, these flyers complement other marketing materials Doohickey created for the occasion.

The annual Laurel Awards event celebrates the best and brightest real estate marketing professionals in Northeast Florida. Hosted by the Northeast Florida Builders Association (NEFBA), the event honors companies and individuals in real estate sales and marketing for their accomplishments over the past year.

In addition to the NEFBA Laurel Awards call for entries flyer design, we also created the logo, save the date invitations, banner ads, sponsorship flyers, and invitations for the event.NEFBA Laurel Awards Call For Entries Flyer Design

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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