NEFBA Laurel Awards Banner Ad Design

NEFBA Laurel Awards Banner Ad Design

For the NEFBA Laurel Awards banner ad design, we wanted to inspire “sheer magnetism” towards their James Bond-themed event. To accomplish this goal, we developed a design that would be reminiscent of the familiar special agent while simultaneously marketing the black-tie function.

The resulting banner ad features the classic James Bond gun barrel swirls alongside the logo we created just for this event. The logo combines tuxedo imagery and a nailgun where 007’s familiar Walther PPK is usually displayed. By drawing influence from these familiar visual elements, the design uses recognition to snag interest. We also used these design elements in other marketing materials for the event. As a result, we’re able to create a brand identity for the 2018 Laurel Awards, so the event’s guests will quickly recognize relevant marketing materials.

The annual Laurel Awards event celebrates the best and brightest real estate marketing professionals in Northeast Florida. Hosted by the Northeast Florida Builders Association (NEFBA), the event honors companies and individuals in real estate sales and marketing for their accomplishments over the past year.

In addition to the NEFBA Laurel Awards banner ads, we also created the logo, invitations, call for entries flyers, save the date invitations, and sponsorship flyers for the event.NEFBA Laurel Awards Banner Ad Design

Shading Options: Flat vs. Dynamic Design

 

Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines

 

Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications

 

Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector

 

When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

Darryl Hall Homes Logo Design
Atmospheres Logo Design
IOSync Logo Design

Text Only

Abstract

Illustrative

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