Much like a scene straight from a James Bond film, black tie events exude sophistication and style. To capture that same ambiance in the NEFBA Laurel Awards save the date invitation design, we developed a simple yet sleek design that would attract guests to this annual event.
Inspired by the 007 theme, we matched the 2018 Laurel Awards logo we created just for this event with the iconic James Bond gun barrel whirls. We also kept to a black and white color scheme, which visually mimics the event’s atmosphere while communicating the sense of sophistication we were aiming for. To further play off the James Bond theme, we added a small martini glass to separate the date and time. By using these visual elements throughout different marketing materials for the event, we were able to amplify brand awareness through a cohesive design.
The annual Laurel Awards event celebrates the best and brightest real estate marketing professionals in Northeast Florida. Hosted by the Northeast Florida Builders Association (NEFBA), the event honors companies and individuals in real estate sales and marketing for their accomplishments over the past year.