Gauge Saver Logo Design

Gauge Saver LCD Restoration is a company that specializes in repairing gauges on boats, utility vehicles, gas pumps and more. The Gauge Saver Logo Design creates a dynamic logo that is based on the target audience’s needs and vehicles.

The lifesaver was a key visual in all parts of the design process. It carries a strong double meaning as it fits with the “Saver” title as well as most of their clients being boat owners. A lot of damage can effect marine equipment like sun damage, cracks, and fading screens. Gauge Saver is able to save clients’ devices as well as their money. Our final design also uses a heart rate monitor visual with the zigzag line to show how they can restore devices back to life!

The typography was also carefully chosen to fit the brand’s personality and quality. The strong slab font with the detailed corners and edges work great for any company working with industrial equipment. It also pairs well with the unique subheading. It uses a font similar to what you would find on most LCD displays. The Gauge Saver Logo Design creates a strong combination of fonts along with imagery based on the brand’s specialty.

We’ve also worked on logo designs such as the Get Volts® Logo Design, the STACK’M Storage Logo Design, and the Top of the Line Plumbing Logo Design. Below are some alternate versions we made during the design process.

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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