When a dragon threatens the kingdom (and not a Khaleesi in sight to reign them in), there’s always a knight in shining armor keen to step up. The royal court always has a champion, walls, and, hey, maybe even a moat equipped to defend the castle. When it comes to your website, it pays to be just as prepared with effective defenses. Thankfully, HTTPS company website security does more than just keep the dragons at bay. Here are four reasons to shield your website with HTTPS!
Here He—What Does HTTPS Mean?
Before you armor against possible security breaches with HTTPS, it would help to know what it actually means, right? Don’t worry; we’ve got you, good knight. A website using HTTPS, which stands for hypertext transfer protocol secure, securely transports data between your web browser and the website you’re on. Basically, that means your browsing data is encrypted, keeping you—and your customers—safe from an information hack. This requires your knight in shining armor Secure Sockets Layer, or SSL certificate, to keep data exchanged between the server and browser private and protected. As a result, all your safeguards are in place—no moats necessary (unless you really want one, of course)!
Draw the Bridge for Privacy
With HTTPS company website security, you offer potential customers with various layers of protection—the same way a castle has layers of defense. Encryption keeps outside sources from tracking page activity or stealing information while authentication ensures customers communicate with the correct website. Meanwhile, data integrity guards sensitive data and personal information (including financial, customer, product information, and other assets) from being modified or corrupted. As a result, you offer customers confidentiality and protection, like a drawbridge keeping out attackers.
When a potential customer loads your website, the URL will immediately indicate whether or not your website is secure using HTTPS. Just as knights are often known for the chivalry, that green “Secure” lock beside your website URL can help your company’s credibility, too.
Google considers security a website best practice—so much so, that HTTPS has also become a deciding factor for ranking your website on Google’s search engine results pages (SERPs). Ranking higher on SERPs when customers search for your product or service makes your website more prominent, improves your credibility, and can serf to boost your SEO success. HTTPS company website security also helps your website load faster—another factor for SERPs rankings. With all that chivalrous credibility, your company website can slay and succeed!
Coat of Armed for Customer Confidence
As of July 2018, Google’s Chrome browser will now identity websites non-HTTPS websites as “Not Secure.” That could have a big impact on customer confidence and trust, especially with e-commerce websites that require financial information. A study by GlobalSign shows that online shoppers have been known to abandon shopping carts when HTTPS wasn’t available.
Without that armor against potential data breaches, having a non-HTTPS website could impact your conversion rate. Meanwhile, the “Secure” lock beside an HTTPS website URL could act as a reassuring coat of arms, so customers feel confident when choosing your business.
Shield and Sword Security
Now that Google warns website visitors that their connection to HTTP websites isn’t secure, customers are more likely to search for companies that provide a safe web experience. An HTTPS website protects user information from malicious sources, offers peace of mind, and leads your company website towards the future of online security. Now that Google points out non-secure websites, having HTTPS in place is at least a starting point—like having a shield and sword posed to defend from danger.
Your Knight For Shining HTTPS Company Website Security
Need help pulling the sword from the stone to get your defenses in place? A digital marketing agency can obtain your SSL certificate (hello Excalibur), migrate your website from HTTP to HTTPS, redirect links, and verify with Google Search Console to manage all the intricacies of your quest for HTTPS company website security. As your Round Table of knights, we’re ready to defend!