When life gives you lemons, there’s so much more you can do than just make lemonade. Taking a “simple,” “inexpensive” route for your marketing doesn’t have to limit you to one recipe for success, either. Instead, you can throw in some shredded mint, fresh berries, ginger, lavender—whatever gets you feeling refreshed and ready to sweeten your marketing strategy! We even have a few ingredients listed to help you get started. Here are four marketing methods small business owners shouldn’t miss out on (that also won’t sour your marketing spend)!
Lemon Lime Google My Business Listings
One of the most effective methods for growing your business is to ensure customers can find your business. A Google My Business listing gives your company online visibility by prominently displaying your location, contact information, and website at the top of a Google search. As a result, local customers can discover your product or service with ease—before they discover your competitors.
As an added ingredient for success, Google My Business listings also give your company credibility. When your company’s listing appears above or alongside organic search results, your company is able to stand out with photos, a mapped location, reviews, and call-to-action buttons. That prominent display helps build a bigger brand, so you can attract more leads! Google My Business listings are a pretty sweet search engine optimization (SEO) strategy, but it’s also a big one a lot of companies miss, which can really sour your overall marketing.
Need help setting up your Google My Business listing? Easy peasy, lemon squeezy.
Pineapple Peach PPC
With so many different pay-per-click (PPC) advertising recipes to choose from, there’s no end to the digital advertising strategies for small businesses. You can start with social media PPC campaigns on Facebook or LinkedIn, then mix it up to reach bigger audiences on search engines such as Google and Yelp. Google Ads (previously Google AdWords) is even designed with small businesses in mind, so you can squeeze every drop of success to help your company grow!
While PPC advertising is a quick and easy recipe for success, it can also empty out the piggy bank if you’re not careful. By teaming up with a Google Ads certified team, you can develop a plan that meets your goals without burning through your advertising budget. That way, you don’t waste potentially beneficial ad spent on wasteful clicks that don’t convert.
For an extra dose of minty fresh opportunities, your friendly marketing company can also redesign your website for Google Ads optimization. Built with marketing strategies in mind, an optimized landing page can encourage visitors to convert into leads—and eventually, paying customers—so your advertising spend is put to good use!
Cooling Kiwi Content Marketing
Another way to quench your thirst for effective marketing is to kick up content. Balancing social media, blog posts, onsite SEO, emails, and online reviews can help small businesses keep in front of customers with a strong content consistency marketing strategy. With a sprig of keyword strategizing added to the mix, you can optimize your homemade content for a more targeted reach, so you’re speaking up to an audience—your audience—that’s already craving your content. Freshly squeezed, original content also helps build your business’ organic reach (which is free!) and shows customers you have what it takes as an expert in your field.
Improving your content marketing strategy is like watermelon mint lemonade; a refreshing, creative take on a classic favorite!
Blend It All For Brand Identity
These different strategies wouldn’t create a tasty, balanced blend without your brand to bring them all together. A strong company brand identity can create a cohesiveness throughout your various marketing materials. As a result, you can stand out from the competition while remaining familiar to brand loyal customers. After all, your brand reminds customers why they chose you in the first place and keeps them coming back for that refreshing familiarity, too.
Adding a little (or a lotta) local love to your marketing strategy encourages local customers to toast those good vibes in return. With a brand identity that fully reflects your company, customers will quickly see all the reasons your business stands out as the sweetest one to savor!
Easy Peasy Marketing Methods Small Business Owners Shouldn’t Miss
With these four marketing methods small business owners shouldn’t neglect, you can stir up a custom, homemade recipe that promises success. Of course, that recipe is only as effective as the fresh ingredients you add to it. Teaming up with a digital marketing agency can help shed some light on freshly squeezed strategies your competitors are likely missing out on. After all, when life gives you lemons, there’s so much more to make than just lemonade.
Searching for the right ingredients to make your easy peasy marketing strategy? That’s what we Doo.