Imagine the slow crawl of a rollercoaster in its ascent, that up, up, up before the track reaches its peak point. You’re holding your breath, waiting for the exhilarating, gut-flipping fall, when suddenly…the coaster stalls. Companies can experience that same anticipation after sending customers a new email campaign. All that work composing the perfect series of emails, holding your breath as you send them off into the void, only to get stuck without an exciting return can leave you feeling trapped on the track. A higher click-through rate, however, indicates that customers are interacting with your content and discovering more about what your company has to offer. Snag the ticket to success with these tips to improving company email click-through rates. That way, you can feel the rush of an exhilarating ROI. No more unnecessary stalling!
Merry Go Round Your Subject Lines
Before we can improve your email click-through rate, customers need to actually open your company emails first. Cart before the horse, right? In an inbox brimming with emails, how can you ensure customers choose yours? Since there are a few ways to spruce up your email campaign subject lines, A/B testing is an effective method to discover your customers’ preferences.
Using a combination of strong call-to-action (CTA) verbs, content teasers, and emoticons (just don’t go too crazy with the smilies, guys) can help your email stand out, sway interest, and snag attention! As a result, readers won’t be able to refrain from opening your company email to see what offers and exclusives you have in store for them.
Once you take these strategies for a spin and readers open your emails, you have a chance to entice their interest with click-worthy content. No more horsing around!
“Must Be This Tall” Targeting
Hundreds of people might visit the same theme park, but no two visitors are identical in every way. The people on your mailing list aren’t, either, so sending the same email to a few thousand subscribers might not be the most effective strategy.
While amusement park rides might segment park guests by height, there are dozens of criteria companies can use to segment customers. Your original mailing list can be broken down by purchases, behavior, and interests or demographics such as age, gender, and location. With segmented lists and content variations, your emails will be more effective at catering to those different customers.
With specific targeting, you can communicate with customers using more precise messaging and content within your emails. As a result, customers will feel that special treatment and fly straight towards interacting with your business. By improving company email click-through rates, your sales will start to soar, too!
A Big Drop in Content
Big blocks of text might cause subscribers to drop right off your subscriber list. By trimming down content, you can keep readers focused on your email’s endgame—the action you want them to complete. After all, you don’t want to lose readers with too much content.
Precise messaging aims readers in a specific direction, so they know exactly where to click. It also keeps them from getting distracted—or, possibly, bored. Instead of packing an email with content (which may also take longer to load), consider the goal your email is meant to accomplish. If the endgame is to encourage subscribers to purchase a new product, design the email around that goal. Emails with a single product image, a few lines of text, and a CTA (“Buy Now,” “Get Yours Today!”) keep everyone’s eyes on the prize.
In addition to improving company email click-through rates, goal-oriented copywriting can also increase conversions. As a result, those clicks become the ticket to new sales! By cutting down content, the only big drop you should see in turn is a drop in unsubscribes.
Cotton Candy Call To Action
When it comes to CTAs, there’s no time to clown around. CTAs are the sweet spot for email campaigns and kicking up click-through rates, so they’re essential to your overall email marketing campaign strategy.
From the subject line to the content, your CTA should remain consistent throughout the entire email. That way, readers don’t get thrown off track. An enticing CTA highlights the benefit readers can gain by clicking through to your landing page (which should also reflect the email’s intended CTA, too).
Whether or not you decide to use a CTA button, the call-to-action should be clearly displayed within the email. Using a header that stands out from the accompanying text or a vibrant hue ensures the CTA is eye-catching and attention-grabbing. As a result, readers feel the sweet temptation to click—and hopefully convert into customers, too!
Mobile Friendly Bumper Cars
If you’ve ever opened an email that wasn’t optimized for mobile devices on a smartphone, you know the mess it can make. Images stretch across the boundaries of the screen, teeny tiny text is far from legible, and buttons might refuse to load altogether. Talk about a bumpy user experience.
If that’s the case, customers might close—or even delete—your company email instead of clicking to the landing page (which is hopefully mobile optimized, too). With mobile-friendly emails, though, you can ensure customers see the content as they’re meant to.
That way, customers can interact with your content on any device, so you don’t miss out on those quality clicks.
Collect Your Prize By Improving Company Email Click-Through Rates
With these tips to improving company email click-through rates, there’s no more stalling on the track. Instead, those emails can encourage readers to attend an event, make a purchase, or call for more information. No more stalling; just that rushing ROI! With an effective email marketing campaign, companies can lead potential customers through the purchasing funnel.
That’s even better than funnel cake!