JRS Wings & More website design jacksonville florida

JRS Wings & More Website Design

The goal for the JRS Wings & More Website Design was to make a website that was as exciting and delicious as the wings they make! It’s important to bring that excitement into the look of the website to reflect the fun events they’ll be catering for.

The initial look of the design was based on the illustrative look of the food truck itself. We used custom illustrations of the chicken character throughout the website to add more personality and highlight key points of information. The sunbeam pattern in the truck’s background is recreated in the home page’s hero image. This pattern also draws the viewer’s eye to pictures of their food. It’s important with any restaurant website to showcase visuals for the food and service. We did this through illustrations and photographs, making the menu easy to navigate with a set of icons of all the categories of items offered.

To add a feature unique to the website itself, a subtle background was added featuring dozens of illustrations of different cookout foods. This allows the more text heavy sections to still feel exciting without resorting to a plain white background. The JRS Wings & More Website Design sends the message that if you’re looking for fresh and fun catering at your next big event, JRS food truck is ready to roll out!

View the full website design at jrswingsandmore.com

JRS Wings & More website design jacksonville florida
JRS Wings & More website design jacksonville florida

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

Darryl Hall Homes Logo Design
Atmospheres Logo Design
IOSync Logo Design

Text Only



Scroll to Top