Lancelot's Castles brochure design

Lancelot’s Castles Brochure Design

Bury your toes in the sand or take a dive into the Atlantic’s cool waters. Whether customers are looking for a coastal property or want to lease their own, living on the First Coast is an experience that should be shared and enjoyed by all. In the Lancelot’s Castles brochure design, Doohickey sought to capture the lure of First Coast living while reflecting the company’s professional practices.

Lancelot’s Castles specializes in providing a unique leasing and property management experience to their customers. They accomplish this by combining the essence of a relaxed beach lifestyle with the unmatched enthusiasm of finding or leasing the perfect property in Northeast Florida.

Even in this digital world we live in, brochures are still an extremely effective way to locally distribute information. Like the website we designed for Lancelot’s Castles, the brochures needed to provide a comprehensive view of the services Lancelot’s Castles offers while showcasing the beautiful beach lifestyle their business provides.

The Lancelot’s Castles brochure design uses cool colors that reflect sandy beaches and ocean waves. We also implemented stunning photography to compel customers into seeing the community’s beach homes for themselves. The content is broken into segments, using bold headlines as needed to capture the reader’s attention while allowing information to flow from one panel to the next. In addition to showcasing the company’s services, we also gave them a taste for the Lancelot’s Castles culture and professional standing.

Doohickey developed Lancelot’s Castles brochure design as part of a larger branding initiative that included the design of a logo, business cards, stationery, website, and social media advertising.

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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