Lancelot's Castles stationery design

Lancelot’s Castles Stationery Design

A first impression only happens once, but well-designed marketing materials can make a first impression that lasts. For Lancelot’s Castles stationery design, our primary goal was to provide impactful, enduring designs that reflected the company as a whole.

We started our designs by implementing the logo and color scheme we previously developed for Lancelot’s Castles on the materials. We created a set of business cards, letterhead, and envelopes, making alterations for each. On the bottom of the business cards, we mimicked the movement of the ocean found in their logo. We used the same shade at the bottom of their letterhead, allow us to tie the stationery materials together with the company’s unique brand style. Successful stationery and business card design are integral to any marketing strategy. With these designs, Lancelot’s Castles conveys the impression of a professional company to existing and potential customers.

Lancelot’s Castles specializes in providing a unique leasing and property management experience. They combine the essence of a relaxed beach lifestyle with their customers’ unmatched enthusiasm for finding or leasing the perfect property in Northeast Florida.

Doohickey developed Lancelot’s Castles stationery design as part of a larger branding initiative that included logo design, brochure design, website design, and social media advertising.

Shading Options: Flat vs. Dynamic Design

 

Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines

 

Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications

 

Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector

 

When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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Text Only

Abstract

Illustrative

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