Lancelot's Castles Logo Design

Lancelot’s Castles Logo Design

Lancelot’s Castles specializes in providing a unique leasing and property management experience. They combine the essence of a relaxed beach lifestyle with their unmatched enthusiasm for finding or leasing the perfect property in Northeast Florida. The Lancelot’s Castles brand identity captures the serenity and beach escape the company offers. Doohickey sought to capture that company culture in the Lancelot’s Castles logo design.

The overall goal was to create a logo that reflects the scenery and lifestyle of the properties Lancelot’s Castles manages. With a name like Lancelot, we knew there had to be a sand castle at the focal point of the logo. Eventually, waves also took shape in our sketches. The color scheme was pulled from the stretch of Jacksonville Beach we see from the office. With these combined elements, this logo design captures the essence of a relaxing beach vacation.

Doohickey developed Lancelot’s Castles logo design as part of a larger branding initiative that included business cards, stationery design, brochure design, website design, and social media advertising. Throughout these marketing materials, the logo acts as a center point of the brand, tying them all together.




Lancelot's Castles Logo Design

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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