The Lancelot’s Castles postcard design implements photographs of lush scenery to give people a sense of living on the First Coast. Using the color scheme that was created for the company’s brand identity, we implemented gentle ocean blues and white within the design to convey a relaxing, serene environment. The resulting postcard design captures the escape customers can find in a Lancelot’s Castles beach vacation rental to entice potential renters. By matching the vibrant photography with strategic messaging, these postcards convey value and compel potential customers to call for their own consultation.
Lancelot’s Castles specializes in providing a unique leasing and property management experience. They combine the essence of a relaxed beach lifestyle with their unmatched enthusiasm for finding or leasing the perfect property in Northeast Florida. The Lancelot’s Castles brand identity captures the serenity and beach escape the company offers. Doohickey sought to capture that company culture in the Lancelot’s Castles postcard design.
Doohickey developed Lancelot’s Castles postcard design as part of a larger branding initiative that included the design of a logo, business cards, stationery, website, brochure, and social media advertising.