For the Northridge Electric flyer design, Doohickey sought to simultaneously inform customers while catching their attention with a clean yet appealing design. The resulting flyer provides customers with information regarding the company’s services and project portfolio using a clean white background and splashes of color. Using the color scheme we developed in their logo, we implemented splashes of Northridge Electric’s green within the flyer design to draw eyes towards specific pieces of information. This encourages readability and improves the flow of information throughout both sides of the flyer.
Northridge Electric has provided commercial and industrial electrical services in central New Mexico for more than 30 years. Their extraordinary personal service and safety-based culture define their tradition for quality. As one of the largest electrical contractors in central New Mexico, Northridge Electric offers a range of services to their customers. Doohickey wanted to convey Northridge Electric’s goal to ensure safety and efficiency with each service within the flyer design.
The Northridge Electric flyer design was part of a larger branding initiative that included the design of a logo, business cards, website, hard hats, and truck graphics.