Northridge Electric logo design

Northridge Electric Logo Design

Northridge Electric provides commercial and industrial electrical services in central New Mexico. For over 30 years, they’ve worked based on a tradition of quality, defined by their extraordinary personal service and safety-based culture. In an effort to capture an electrifying symbol of their quality service, Doohickey created a striking Northridge Electric logo design. This logo served as the base for a larger branding initiative. Doohickey also designed Northridge Electric’s new website, business cards, flyers, hard hats, as well as truck graphics.

We knew the logo for an electric company, above all, had to be powerful. Therefore, we started with a strong substantial shape and altered it to have a sense of vibrating energy. The resulting logo was nothing short of electric. We then added a splash of the Northridge Electric green–found throughout their marketing materials–to give the logo a flicker of depth. The balance between the color scheme and dynamic imagery came together for the energetic logo we were aiming for.

Below are some of the alternate logos we designed.

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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