Northridge Electric Flyer Design

Northridge Electric Flyer Design

For the Northridge Electric flyer design, Doohickey sought to simultaneously inform customers while catching their attention with a clean yet appealing design. The resulting flyer provides customers with information regarding the company’s services and project portfolio using a clean white background and splashes of color. Using the color scheme we developed in their logo, we implemented splashes of Northridge Electric’s green within the flyer design to draw eyes towards specific pieces of information. This encourages readability and improves the flow of information throughout both sides of the flyer.

Northridge Electric has provided commercial and industrial electrical services in central New Mexico for more than 30 years. Their extraordinary personal service and safety-based culture define their tradition for quality. As one of the largest electrical contractors in central New Mexico, Northridge Electric offers a range of services to their customers. Doohickey wanted to convey Northridge Electric’s goal to ensure safety and efficiency with each service within the flyer design.

The Northridge Electric flyer design was part of a larger branding initiative that included the design of a logo, business cards, website, hard hats, and truck graphics.

Shading Options: Flat vs. Dynamic Design

 

Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines

 

Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications

 

Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector

 

When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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Text Only

Abstract

Illustrative

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