The PGA TOURAcademy at TPC Sawgrass offers various programs that feature their golf schools and private lessons. Doohickey designed a collection of pull-up banners to advertise these programs. We wanted to capture the luxury experience of learning and mastering golf techniques at TPC. That way, customers can improve their swing with instructors who know the sport best. The PGA TOURAcademy banner design series stands apart from the larger PGA Tour Experiences. Consequently, we developed a unique brand identity for the TOURAcademy so it could advertise independently.
To start, we employed a distinct green, orange, and blue color scheme. This scheme appears in the brochures and ads we’ve previously designed for the TOURAcademy. As a result, we were able to inject action and energy into a brand that’s centered around providing exciting experiences for their guests.
In addition to the PGA TOURAcademy banner design, Doohickey also provided the following materials to PGA’s marketing campaign: ads, brochures, stationery, Tour Experiences banners, and Tour Experiences trailer designs.
PGA Tour Experiences offers golf vacations and TOURAcademy Programs, as well as tournaments. Located in St. Augustine, the PGA TOURAcademy at World Golf Village is a one-of-a-kind, full-service improvement facility for golfers of all expertise. Their mission is to help golfers through customized instruction. The TOURAcademy’s state of the art technology used throughout their training and learning programs have allowed the company to become one of the most recognized instructional academy locations in the country.