An effective logo design can help companies step out of the dark and into the light, creating a visibility among potential customers while helping companies grow their business. For the Dark Light Security logo design, we wanted to create a logo that would help brand their IT security company. As we developed various design concepts, we incorporated imagery that would reflect their service while still ensuring the company would stand out from competitors. The finalized Dark Light Security logo design encourages brand awareness in a design that’s both distinct and appealing to the eye.
Dark Light Security is a Dealer IT company, which is a solution partner for automotive dealerships that offers IT support to improve efficiency and create peace of mind. In addition to IT management, they also offer help desk, CRM support, DMS, and vendor management. Dealer IT strives to provide their clients with IT solutions to optimize their business for future growth. Doohickey sought to capture the company’s 30 years of expertise and extraordinary customer services throughout the Dealer IT website design.