NEFBA Laurel Awards Invitation Design

NEFBA Laurel Awards Invitation Design

Nothing quite says “black tie” like James Bond strolling into a classy event before adjusting his bow tie and surveying the room. To capture that familiar scene of glamor and anticipation within the NEFBA Laurel Awards invitation design, we drew inspiration from the secret agent himself. The resulting invitations convey the event’s “caliber” of elegance in this clean yet captivating design.

By adding the iconic “down the barrel of a gun” whirls (seen in the film’s opening sequences since Dr. No in 1962), we’re able to use familiar imagery to communicate that level of elegance within the design. The whirls also offer an element of movement, adding depth to the black and white invitations. We even added a little martini glass—”shaken, not stirred”—to further leverage that familiarity. The font typefaces within the design draw the eyes towards pertinent pieces of information while keeping the entire design balanced as well.

We finished the NEFBA Laurel Awards invitation design off with the 007-inspired logo we created for the event. As a result, we’re able to tie together various marketing materials for the awards through a cohesive design, which encourages brand awareness.

The annual Laurel Awards event celebrates the best and brightest real estate marketing professionals in Northeast Florida. Hosted by the Northeast Florida Builders Association (NEFBA), the event honors companies and individuals in real estate sales and marketing for their accomplishments over the past year.

In addition to the NEFBA Laurel Awards invitation design, we also created the logo, banner ads, call for entries flyers, and sponsorship flyers for the event.NEFBA Laurel Awards Invitation Design

Shading Options: Flat vs. Dynamic Design


Coloring vector shapes for logos uses either flat colors or gradients. Flat logos typically consist of one or two single shades of color that are applied across the whole shape. Gradient logos use two shades of colors that fade into each other to give a sense of dimension and really help make the logo pop. All gradient logos designed by Doohickey® include a flat color version.

Brand Style Guide: Establish Professional

Brand Guidelines


Your logo is the face of your business, it's usually what gives people their first impressions before engaging with your brand directly. We put a lot of care into our logo designs by arranging compositions, choosing the right typefaces, packing designs with meaning and more. With a brand style guide, you'll be able to create a more cohesive brand identity across every corner of your business. From brochures to websites and more, we'll help you build an even stronger look and feel for your brand with custom-made brand style guide.

Color Options: Coverage for All Applications


Choosing the right colors is an important part in creating your brand identity, but did you know there are different types of coloring systems in graphic design?

RGB: is typically how your monitor displays color using light.
CMYK: A printing process where the ink is applied on press in a 4 step layered process.
Pantone: A color matching system with set swatches that are premixed and used in printing (like paint at the store)
Hex: A color-coding system used on websites.

File Types: Raster vs. Vector


When it comes to logos, it’s important to have the right files for the right occasion. Pixel-based raster files like JPEGs and PNGs are what you normally see on the web, they come in smaller file sizes and are easy for web browsers to load. However, these files are limited in their size and trying to use them in anything larger than a business card for print can result in low quality pixelation. With EPS and PDF files, you will be able to scale your design to any large sized print and retain the sharpness and quality of the design. This allows your logo to be applied practically anywhere from merchandise to large scale advertising such as billboards.

Select a Style: Customizing Your Logo

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