Yo ho hello! Plenty of companies use “design it yourself” websites or say “ahoy!” to entry-level graphic designers for the short term. While that might cut costs, it also sacrifices an important component of your designs: quality. The value of a creative marketing strategy isn’t measured by the amount of money you spend, but the amount you receive in earnings. And it all starts with creative.
After all, you have to spend money to make money, right? When choosing an advertising or marketing agency to develop a strategy for your company, you’re also choosing to value quality and creativity. That epic trilogy—quality, creativity, and cost—equates to the stuff of legends when the resulting ROI rolls in.
The true value of a creative marketing strategy is its investment in your business. Set your sights on a treasure trove of success with these essentials!
Jolly Roger That Research
The most effective creative marketing strategies are born from research. Understanding your business, industry, and the competitive climate you’re in can help develop a strategy designed for success. By completing a SWOT analysis of the company’s strengths, weaknesses, opportunities, and threats, you can gain a clear picture of where best to channel creativity.
Another avenue of research is to ask the people who experience your company firsthand—your customers. Customer reviews are a wealth—or great bounty—of information. Reviews reveal what’s going right—and what needs improvement—so companies can make informed decisions.
Keep a weather eye on what your competition is up to as well! As industry trends arise, you may recognize new methods for reaching and communicating with customers. Don’t get left behind. Take note of these new trends and hoist sail with your own creative take.
Once you have research at hand, you can draft your own treasure map for smooth sailing.
Thar Creativity Blows!
Every ship has their colors; a flag that’s entirely their own. The value of a creative marketing strategy lies in those three words—marketing a company with creativity and strategy. The former—creativity—allows companies to stand out from their competitors and make a mark within their industry. Thankfully, you don’t need canons to make that mark.
What sets your company apart? What do customers value about your company most? It might be a dedication to providing resources to those in need—like TOMS Shoes—or gamifying and incentivizing products—like Swarm.
The most effective creativity is a combination of different elements. Copy should empower eye-catching designs, and both should appeal to your target market. Then, find a way to communicate with your target audience based on their behaviors. Use high converting copywriting that makes an impact, tell a story to influence behavior through your imagery, and inspire action. Need a little help bringing these elements together? That’s what we Doo.
Creativity isn’t just thinking “outside the box” anymore; it’s denying there’s a box to begin with. There’s no limit to what treasures creativity can produce. After all, the value behind creativity is in the results these strategies yield.
Hoist The Strategy Sails
Avast ye! (Can you totally tell we’re ready for Talk Like a Pirate Day—And yes, that’s a thing.) Once you’ve done your research and have a creative approach, it’s time to set sail with your strategy.
Your strategy should use your brand to create awareness, then inspire customers to learn more. As a result, you can generate leads, then spark sales and brand loyalty. With those objectives in mind, you can develop a print and digital marketing strategy that targets your audience and appeals to their interests.
Different audiences, purchase behaviors, platforms, and marketing materials can all require different strategies. As a result, it’s crucial to consider a unique approach for each to develop a well-rounded creative marketing strategy.
The Coffers of Success
Shiver me timbers! Now that you’ve hoisted the sails and your campaigns are active, it’s time to make way for those doubloons of success. By establishing measurable objectives and goals, you can recognize the prosperous forces behind your campaigns.
Another way to spread the success is through A/B testing. Small changes to the copy, design, CTA, or other elements can prove customers are more responsive to different variables. Once you have a clear view of that horizon, you can then use conversion data to take note of what’s working and make changes to optimize campaigns based on those factors.
Those sparkling doubloons of success are now filling your coffers, me hearties!
X Marks The Spot For Your Creative Marketing Strategy
All in all, the real value behind creative, refined, thoughtful strategies is in their ROI. After all, cutting cost during the creative process cuts returns, as well. Instead, you can captain your campaigns with creativity and strategy working as one. A refined, well-thought-out creative marketing strategy may cost $1,000, but yield $100,000 in return. Now that’s a treasure worth sailing for!
With a creative marketing strategy, you have the treasure map that will guide your company towards success and returns. After all, x marks the spot! As a result, that epic trilogy—quality, creativity, and cost—works to your advantage, too. Then, you can set sail and reach for that horizon with an effective strategy backing your pursuits. Savvy?