Running a business is like captaining a ship at sea. There are dozens of responsibilities that require supervision all at once, and smooth sailing demands a symphony of activity. Trying to hook company blog post ideas at the same time can feel like searching for a beacon of light in the dark, but it doesn’t have to. With three simple steps, you can find that guiding light, so brainstorming never feels like being caught in the eye of a storm.
Posting unique content to your company blog on a regular schedule may seem time-consuming, especially if you find it challenging to discover new blog ideas. However, the benefits shine far brighter than the effort. There are so many stunning advantages to providing customers with an updated company blog that you can use as a ray of inspiration. Check this out:
- Blog posts bolster your creative marketing strategy
- Posts spark conversation and create an opportunity to connect with customers
- Posts give your company a unique voice, which becomes part of your brand identity
- Blog posts are a flare for your website, so you can attract new visitors
- High converting copywriting then turns those visitors into leads
- Which all come together so you can build the business!
Writing blog posts isn’t a chore; it’s a marketing strategy that can shine a light on your business. With these quick steps, you won’t have to search through the dark for ideas anymore! Goodbye writer’s block; hello incoming shores of success.
A Brainstorming Beacon
There are no storms in brainstorming (except the one spelled in there, of course!). Think of throwing potential—and entirely unformed—ideas around as a stress-free, pressure-free process. After all, ideas can reveal themselves just about anywhere—during lunch, right before bed, during the drive to work. Brainstorming isn’t about discovering the perfect idea; it’s about shining a light on all the possible ideas available to you. Even if you’re in a niche industry, the ideas are out there, just along the horizon. You just need to shine a beacon through the dark.
Consider the questions customers have asked you recently, or the problems they’ve faced that your product or service helped them solve. What about the questions you’ve had regarding your industry recently? A bit of research and you can uncover the answers on your own. If there’s a new product or service you’re excited to reveal, brainstorm a blog post that showcases that passion and anticipation, so customers feel it too. Any experience is a story waiting to be told! Don’t worry about not having time to write; just jot your ideas down for later, so you have them when you need them most!
Once you have a list of potential ideas, read through them and see which shines brightest. If it piques your interest, you’ve officially discovered your bright idea!
Shed Light On Your Research
Some of your company blog post ideas may be a little unformed, like a silhouette in need of light to see the bigger picture. For an effective blog post that attracts attention and markets your business, take that list of brilliant brainstorming ideas to the next level and illuminate them with research.
At first light, an idea may seem perfect. However, some people find that when they sit down, ready to write, they discover an uncertainty of where to go next. With research, you can shed light on other concepts that revolve around your big idea to turn that narrow beam into a radiant flare for all to see.
Using Google, you can complete keyword research to see what potential customers are searching for. That way, you can write with your target audience in mind and show customers that your company is qualified to help them discover solutions to their problems. Find the overlap between what customers are curious about regarding your product, service, or industry and what sparks your interest at the moment. After all, choosing a topic that you personally take a shine to makes it all the easier to write about!
By shedding light on your brainstorming idea, you can clarify the initial concept with resplendent research. As a result, you can develop full-formed company blog post ideas so that when it comes to writing, it’s all smooth sailing ahead.
Take a Shine To Outlining
Now you’re almost ready to find the light at the end of the tunnel! Once you’ve brightened up your company blog post ideas with research, you can organize your thoughts by composing an outline. That way, it’s easier to remain focused as you write your draft.
Outlining not only makes your post easier to write, but it also makes it easier to read. In our fast-paced society, many customers skim through content. Long, tedious blocks of text can cause them to lose interest fast, especially if they’re searching for a specific piece of information. Using your research, you can consolidate different sub-topics under headers. As a result, you can keep customers engaged with a blog post that appears concise and well-thought out. As an added bonus, it’s easier to write with headers guiding your way! Bright, right?
By organizing your brainstorming and research session into an illuminating outline, you can keep your sights on the shore ahead, where a compelling, and most of all completed blog post awaits!
Bring Company Blog Post Ideas To Port
Once you’ve cast a light on company blog post ideas that spark your interest, the words will flow. Use your outline to illuminate the way and paragraph by paragraph, you’ll develop a complete blog post that will have you beaming with pride.
Not much of a writer? That’s alright! Instead, you can provide your brainstorming list of insightful ideas to a copywriter, which they can use as a green light to compose a brilliant blog post for your website.
With these quick tips, you can find your port in the storm and shed light on new ideas. As a result, customers will take a shine to your company blog—and your business—in no time!
Need a guiding light? That’s what we Doo.