You’ve heard it a thousand times (and now a thousand and one): “Content is king.” Yeah, don’t worry; we’ve heard it enough times, too. Between blog posts, various social media platforms, and that “next big thing” we’re always hearing about, keeping up with content can become an exhausting endeavor all too fast. It’s no longer enough to just have content, though—you need consistency, too. But hey, don’t let that ruffle your feathers! After all, consistency just means you get to constantly shock and awe your customers. So here are a few reasons to keep your ducks (or marketing doohickeys) in a row with a content consistency marketing strategy!
Abuzz With That Brand Identity.
Whether it’s through visuals or messaging, your company’s entire brand identity should influence every aspect of your content. Think of your brand identity as a living, breathing person. From clothes and physical features to personality quirks and word choice, each characteristic comes together to create a distinct identity.
So who is your company? The quick-witted one? The one always ready with a cheesy pun (we’re guilty there)? Or maybe the experienced professional with all the intellectual, analytical answers?
Your brand identity can influence how you portray your content. For messaging, that includes tone, voice, word choice, while visually, that can mean color scheme, textures, fonts, and design elements. With a content consistency marketing strategy, customers will recognize your brand from competitor content based on these elements. Consistency strengthens brand identity, especially since digital marketing makes brand consumption constant.
With a unique brand identity that’s consistent throughout your content, you can bring your company culture to life. Remember, you’re speaking to your customers. Consider how they communicate—the emoticon crowd may not be fans of clinical jargon, and vice versa—and what entices them visually. With that, you’ll have a brand identity that your audience will be all abuzz about!
(Psst! Worried about keeping that identity consistent? Wind up your advertising agency automation to make it easy!)
Follow The Thought Leader.
Every industry offers its own array of challenges that companies are left to face. By overcoming those challenges, companies don’t just experience business growth; they also establish themselves as thought leaders. Industry thought leaders offer their expertise by providing audiences with consistent, quality content. As a result, they’re able to establish their authority and credibility throughout the industry.
A content consistency marketing strategy shows your audience you know what’s up—in your industry, that is. Content—such as white papers, video demonstrations, blog posts (shout out!), and social media posts—can also illustrate your company’s capabilities and familiarity with what’s current in the industry. While you’re establishing that reputation as a credible authority in your industry, customers will also begin to trust your company above all the rest.
Talk about taking the lead!
Connect in Conversation.
Let’s be real here: people like to talk. Some people like to talk a lot (you know exactly who you are). So why not inspire those chatty Cathy personalities and engage your customers in conversation? With a content consistency marketing strategy, you can connect with audiences across numerous platforms. Those conversations can fuel brand loyalty, help spread the word to new customers, and even inspire online customer reviews. Now there’s a few conversations worth having.
Consistent content can jumpstart numerous conversations with your customers. After all, no one knows your product or service better than the consumers using it. Not all customer engagement is conversational, though! Whether encouraging customers to “double tap” on Instagram or “like” on Facebook, those responses feed brand awareness while intriguing customers to return for more.
Some companies, such as Funko, use Twitter polls to gauge customer response towards new products (and amplify anticipation to nerd-tastic proportions). After all, birds of a feather flock together, so your target audience is bound to flock towards what they love, too! Whatever the method, connecting with customers through consistent content keeps the conversation alive!
Forever Loving Those Leads.
How did you get here? No, this isn’t the start of an existential crisis conversation. We mean here, as in this blog post. Did you run a Google search, or follow a link from one of our social media platforms? Either way, it brought you to our website. What do you think? Snazzy, right? Maybe you’ll check things out, explore a little bit, and send us a message (we’d love to hear from you!)?
A content consistency marketing strategy rakes in those website visitors. The more they see your content on their social media feeds, or in their emails, or on billboards and print flyers throughout the area, the more they’ll initially visit (and return) to your company! So essentially, growing your content can grow your business.
Existential crisis averted!
We’ll See Your SEO, and Raise You(r) Web Traffic.
Search engine optimization (SEO) is a crucial part of any marketing strategy, but if you’re unfamiliar with SEO, don’t sweat it! As long as you’re creating consistent content on your website—including pages, blog posts, and landing pages—you’re halfway there.
Google loves on content that’s fresh and original. Posts that cover numerous topics relevant to your business create opportunities for customers to find your website. By using keywords (a phrase of words used to comprise a search) throughout your content, Google will begin to recognize your post among the rest. As a result, your posts will rise higher on search engine results pages (SERPs) and list your link above your competitors.
By maintaining that content consistency, you can rise up the ranks and direct all that lovely web traffic to your website. With all that traffic, you might just need to need to build some new on-ramps.
Okay, that was bad. Cue that bah-duh-tsssss.
Keeping Up With a Content Consistency Marketing Strategy
With consistent content, companies can boost their brand, attract and retain customers, and build their business. All it takes is posting content across numerous channels while maintaining a consistent voice and brand personality. Once you bring your company to life with that established identity, customers will recognize your company as their new fave.
Ready to get on this strategy like a duck to water? We’ve got your consistency covered.